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Vent-Axia’s ‘COVID-19 Support Campaign’ Shortlisted in HVR Awards

Published: 18/09/2020

Vent-Axia is delighted to announce it has been named as a finalist in the HVR Awards 2020 ‘HVAC Initiative of the Year’ category with its 'COVID-19 Support Campaign'. As the nation locked down, Vent-Axia moved swiftly to inform and support both new and existing customers to improve public health and help in the national response against COVID-19. Vent-Axia’s campaign included the critical supply of ventilation to a number of COVID-19 hospital wards and field hospitals including the NHS Nightingale and Rainbow hospitals; critical communications with its #StayHealthy campaign; and critical expert advice with its Pub information campaign. This award recognises companies that have worked for the greater good and have prioritised the customer over the business.

The HVAC Initiative of the Year award is devoted to the most pioneering ideas designed for the sole benefit of the customer, including companies who have been active in HVAC initiatives to fight the global COVID-19 pandemic. This year’s HVR Awards' annual celebration of industry excellence will take place online on Thursday 15th October 2020. Championing excellence in the heating and ventilating industry, the award winners will be announced at a virtual awards ceremony. Timings will be announced soon and any professionals who want to join in the celebrations simply need to log on to the HVR Awards website, sit back and enjoy the show. 

“Vent-Axia has over 80 years’ experience in ventilation and we’re committed to improving public health by improving indoor air quality (IAQ) through ventilation. With the pandemic, we focused our efforts on how we could help in the national response against COVID-19 and so we set out a three-tier plan of critical supply, critical communication and critical expert advice” said Jenny Smith, Head of Marketing at Vent-Axia. “We were delighted to be able to promptly supply key projects, such as COVID field hospitals, with ventilation equipment. We’re also really proud to have been able to help educate and inform people, both at home and in the workplace, on the importance of ventilation in the fight against COVID-19. We’re thrilled that our work has been recognised by the prestigious HVR Awards.” 

Vent-Axia demonstrated innovation in its field by pivoting its business and adapting to the challenges of COVID-19 and the pandemic. As market-leader it was essential for the company to use its expertise to help with the pandemic.

Critical Supply

As part of helping with the national response against COVID-19 Vent-Axia supplied fans to a number of COVID-19 hospital wards and field hospitals to provide good levels of ventilation, essential in such environments due to airborne transmission of the virus. Sites included the flagship NHS Nightingale hospital in London, Kent & Canterbury NHS Trust’s COVID-19 wards, and the Rainbow field hospitals at Bangor University and Deeside Leisure Centre, among others. Vent-Axia was part of the hard-working team that has made it possible to get these essential field hospitals up and running in an unprecedented time scale.

Critical Communication

At the beginning of lockdown it was a frightening time for many people as they adapted to the new Government guidance with a large number of people working from home. Vent-Axia launched the #StayHealthy social media campaign on 18 March 2020 to provide guidance on improving IAQ and creating a healthy environment while working from home. Alongside social media Vent-Axia also provided critical communications by issuing press releases commenting and sharing the latest Government and industry guidance on the virus, while also adding its own ventilation expertise.

Critical Expert Advice

Following the Government’s COVID-19 Return to Work Recovery Strategy, Vent-Axia’s expert ventilation advice helped businesses prepare for a return to work. Whilst the Government Strategy gave overarching advice there was little detail for building owners to follow on ventilation, so Vent-Axia provided this. As Vent-Axia was the market-leader in pub ventilation before the smoking ban in 2007, the company felt particularly well-placed to help this sector. Vent-Axia therefore ran an information campaign specifically targeting the pubs and bars sector. The campaign reached an audience of nearly 1 million, helping ensure Vent-Axia could advise as many pubs as possible about how to ventilate during the pandemic, helping them reopen their businesses whilst keeping staff and customers safe by helping reduce virus transmission.

As the pandemic has evolved with the recognition of airborne transmission of the virus, effective ventilation has become vital. Vent-Axia’s ‘COVID-19 Support Campaign’ has helped in the fight against COVID-19 by supplying critical projects; sharing vital ventilation guidance and information; plus offering essential expert advice to businesses. The company has led the way in these activities dominating the share of voice on communications and leading the way in expert advice.

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