Marketing Services Manager

JOB TITLE: Marketing Services Manager
REPORTS TO: Marketing Director
DEPARTMENT: Marketing

MAIN PURPOSE OF THE ROLE

Raise the profile of the brand in line with the marketing budget and sales plan by managing and coordinating the activities of the marketing services team. Ensuring effective delivery within agreed deadlines.

Be the business expert in a relevant product group (Domestic, Commercial, Cooling, Hygiene and Own Brand). Develop this portfolio via a strategic and integrated marketing plan to achieve sales and profit budget requirements in the product groups.

KEY RESPONSIBILITIES

1. Develop and implement a marketing strategy to effectively utilise the marketing budget within the full range of the marketing mix to add value to the sales teams and new product launches.

2. Maintain the A and P budget within agreed limits and timescales; produce monthly update of budget spreadsheet.

3. Manage and develop internal and external communications within budget and timescales.

4. Manage cost effective suppliers for print, PR and other external services within budget.

5. Manage market analysis and industry research and its effective communication and integration within the business.

6. Manage and develop a marketing database for effective CRM campaigns.

7. Ensure that all Marketing Services output is consistent with brand guidelines.

8. Provide a monthly report on marketing services activity and refurbishment product group activity as required by the Board.

9. Liaising with the marketing and Sales colleagues, help create for Board approval, and then execute, a coherent and effective fully integrated Sales and Marketing plan and strategy for this product group.

10. Have a good understanding of the markets where the relevant product group is active and have regular liaison with the sales teams and other appropriate business functions through training, presentations, seminars, exhibitions etc to support them and their customers.

11. Act as project champion on all new product development projects / factored product projects within the product group, working closely with the product development team and all other appropriate business functions in line with the company milestone process including the launch, initial sales volumes and stocking policy and up until handover to technical support.

12. To manage stock levels of relevant product portfolio and forecast accordingly by working closely with sales colleagues.

13. To understand market legislation and drivers to ensure it’s reflective in product communications.

14. Manage the relationship with suppliers of factored finished goods.

15. Develop pricing policies / positioning strategies for the product group.

16. Take reasonable care of their own health and safety and that of others who may be affected by their actions or omissions throughout the course of their business activities, acting in accordance with the Company Safety Policy and setting a personal example at all times.

17. Undertake any other reasonable duty as requested by your manager.

KEY AREAS OF COMPETENCE

1. COMMUNICATION
Can negotiate and reconcile individuals competing priorities and clearly communicates Vent Axia’s priorities. Is required to produce formal communication to external decision makers and can summarise complex information in an effective manner.

2. WORKING WITH OTHERS
Develops relations with colleagues and customers ensuring that Vent-Axia is a respected supplier and customer. Able to influence decision makers relevant to the business. Informs, consults and influences colleagues and customers using a range of communication techniques, engages with relevant experts to gather the necessary information. Ensures the team is appropriately skilled and managed, discusses issues and problems with individuals that could impact results. Clearly communicates expectations, gives credit and acknowledges contributions made by individual.

3. PROBLEM SOLVING AND DECISION MAKING
Able to analyse situations and make more complex decisions, where problems solving is not straightforward. Understands the implication of their decisions and can break down complex information into workable components for others. Empowers others to take creative decisions to achieve the business needs.

4. BUSINESS ORIENTATION
Takes the business needs into account rather than just their own area and keeps up to date with trends within Vent-Axia’s market. Creates a differentiation for Vent-Axia against competitors and is aware of the commercial impact of their own actions. Puts in to practice the core values of Vent-Axia. . Understands Vent-Axia’s position within the market and uses a variety of business measures to drive and monitor commercial success.

5. CONTINUOUS IMPROVEMENT
Keeps abreast of issues both internally and in the marketplace. Willing to try out new ways of working to seek improvement. Creates and environments which allow employees to improve the way they work. Looks for new markets and approaches to achieve competitive advantage.

6. PLANNING AND ORGANISING
Structures area of responsibility to deliver key objectives and defines a balanced set of targets and measures aligned with delivery of the plan. Ensures the business objectives are met.

7. ANALYSIS AND USE OF INFORMATION
Combines complex ideas and situation with many strands or layers and identifies key components of ambiguous and interwoven problems. Thinks creatively to produce brand new, workable ideas and novel solutions. Good quality of innovative contribution. Establishes effective information networks and uses a wide range of information sources, able to distinguish between useful and not useful.

8. ADAPTABILITY/FLEXIBILITY
Generates new ideas and suggestions for change. Has a flexible approach to difficult concurrent work issues and remains resilient whilst working under adverse or conflicting demands. Encourages team members to embrace change and presents the business need for change and focuses on the positive aspects. Anticipates obstacles to change. Comfortable working in a fast paced environment and adapts and plans to meet changing circumstances. Sees alternative ways of doing things and can keep several “balls in the air”, switching quickly between tasks/roles to balance conflicting priorities. Willing to admit own mistakes and change if ideas are wrong.

9. LEADERSHIP AND MANAGEMENT
Effectively develops, manages and motivates staff both in their own area and associated areas. Takes an active role in planning and leading to achieve success for the organisation. Plans and leads a team of diverse staff. Spends time with all team members showing an interest and providing support when needed. Recognises key talent, facilitates development and encourages continuous learning. Gives team members’ appropriate level of responsibility. Delegates more complex tasks ensuring individuals have the necessary information to complete it.

QUALIFICATIONS, EXPERIENCE AND KEY SKILLS REQUIRED

• A proven creative Marketer with a good track record.

• Experience of UK construction and distribution channels.

• Strong creative design, copywriting skills and knowledge of all levels of print/production process.

• Motivate self in addition to the team.

• An appreciation of the key elements of Marketing communication, advertising media, direct marketing, sales promotion and PR.

• The minimum vocational/academic qualifications
Ten years within a business to business marketing environment – academic marketing qualifications desirable.

• Professional qualification required with the relevant level
Chartered Institute Of Marketing desirable.

• Knowledge and level of proficiency in the use of IT software packages required
Experienced user of Microsoft Excel, Word, PowerPoint, Outlook.

Contact Info:

If you believe you are the right person for this job, please email careers@vent-axia.com, or write with your full CV stating which position you are interested in to:

Human Resources
Fleming Way
Crawley
West Sussex
RH10 9YX